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Medium — metro role at an established financial brand with specialized marketing automation requirements.
Medium — core marketing automation skills are transferable, but Salesforce MC and asset-management context increase specificity.
High — mandates hands-on Salesforce Marketing Cloud and marketing automation expertise in a regulated B2B setting.
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Design, build, and optimize automated client and prospect engagement journeys using Salesforce Marketing Cloud and other marketing technologies.
Ensure data integrity and seamless integration across marketing automation, Salesforce CRM, and related platforms to support lead generation and sales enablement.
Identify and implement process improvements and emerging AI capabilities to scale automation, improve client experience, and support new business growth across EMEA.
Hands-on experience with marketing automation and email marketing delivery, preferably Salesforce Marketing Cloud or similar platform.
Experience with B2B data segmentation and automated workflows; preferably in Asset Management industry.
Work Experience Required: Not explicitly mentioned in the JD.
In-office requirement: Minimum 3 days per week at office in India; flexible work from home for other 2 days.
Strong data-driven and analytical mindset with ability to translate data into effective marketing journeys and engagement strategies.
Experience working cross-functionally with sales, marketing, technology, and data teams to align automation with business outcomes in a regulated or complex B2B environment.
Proactive in identifying process inefficiencies and implementing incremental improvements with a focus on scalability and long-term capability building, including AI-enabled automation.