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Medium: specialized ABM role but popular B2B marketing remit and global account focus attract competition.
Medium: ABM skills transfer across B2B sectors but require enterprise sales-cycle and tech-services familiarity.
High: explicit 10+ years requirement, mandatory ABM and enterprise pipeline experience, and platform/tool expertise.
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Own and execute global account-based marketing strategy targeting enterprise and mid-market accounts to drive engagement and pipeline growth.
Lead demand generation campaigns and growth marketing initiatives to optimize lead conversion and expand market presence.
Build and manage a high-performing marketing team while overseeing marketing analytics, operations, partnerships, and event strategies with clear impact on revenue growth.
Minimum 10 years of experience in B2B technology marketing, growth marketing, demand generation, or Account-Based Marketing (ABM).
Proven experience marketing IT Services, Digital Engineering, Technology Consulting, SaaS, AI/ML, Cloud, or Software Development services.
Hands-on experience with LinkedIn Ads, Google Ads, marketing automation platforms, and CRM systems like HubSpot or Salesforce.
Work Experience Required: 10+ years in relevant B2B technology marketing roles.
Strategic and commercial leader with deep expertise in ABM within complex enterprise sales cycles in technology services or consulting.
Experienced in managing multi-channel digital marketing campaigns and analytics to drive measurable pipeline and revenue results.
Experienced managing and scaling marketing teams in global or high-growth technology consulting/engineering services organizations, especially across UK, Europe, and North America.