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Mid-level CRM role in Bangalore with a popular title and 4–6 year band increases competition.
Transferable across consumer digital businesses, but requires domain-specific CRM and retention experience.
Explicit 4–6 years, hands-on campaign tools, and team leadership requirement enforce moderate filtering.
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Lead and execute CRM lifecycle marketing strategies across key user segments including onboarding, engagement, and reactivation.
Manage a small CRM team, oversee campaign executions via Push, SMS, WhatsApp, and Email, and collaborate with product, growth, content, and data teams.
Drive business outcomes by optimizing user retention, engagement, and repeat usage through scalable CRM processes and performance monitoring.
4–6 years of experience in CRM, lifecycle marketing, or retention.
Hands-on experience with campaign tools and analytics platforms.
Ability to lead and mentor a small team.
Location requirement: Bengaluru (Work from Office).
Experienced in managing end-to-end CRM funnel ownership with measurable impact on retention and revenue.
Data-driven with a strong performance mindset and track record of improving CRM metrics like DAU, WAU, conversions.
Skilled in cross-functional collaboration and building scalable CRM frameworks in a fast-paced environment.