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Tier-1 pharma brand, mid-level generalist marketing role, metro location, and broad skills increase applicant competition.
Pharma-specific KOL engagement, clinical evidence and generics market focus reduce cross-industry transferability.
Explicit 3–6 year requirement plus pharma background and preferred MBA make screening strict.
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Generate and prioritize new product ideas from Key Opinion Leader (KOL) interactions and drive timely product launches addressing market needs.
Execute marketing plans including product launch materials preparation, sales force training, and first 12 months product performance tracking.
Manage brand performance by gathering market insights, conducting market research, maintaining KOL relationships, and collaborating with SCM and Regional Sales Managers to ensure product availability and regional strategy alignment.
3-6 years of experience in Sales & Marketing.
Degree: Science/Pharma/Medical Graduate preferably with MBA in Marketing.
Knowledge of pharmaceutical industry including market data interpretation and generics market trends.
Ability to analyze market and competitor data and manage supply chain coordination.
Experienced in pharmaceutical product marketing with solid skills in KOL engagement and market insight generation.
Analytical with the ability to develop business cases and execute data-driven product launch and marketing plans.
Proficient collaborator capable of coordinating with sales, SCM teams, and applying region-specific strategies.