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Tier-1 brand, mid-level generalist title, metro location, and broad channel requirements drive high competition.
Requires cloud/security/AI channel experience and DF program familiarity, so industry-specific skills reduce transferability.
Five-year minimum, channel-specific partner experience and Salesforce/DF program knowledge enforce high shortlisting strictness.
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Manage and execute partner marketing activities including ROI tracking for Resellers and Distributors, with planning cycles ranging quarterly to half-yearly.
Establish and maintain strategic relationships with partner marketing teams and C-level executives, serving as the primary HPE marketing contact and coordinating joint marketing plans.
Support performance management, discretionary funding requests via Salesforce, and lead quarterly business reviews with focus partners to drive marketing effectiveness and adherence to HPE guidelines.
Bachelor's degree in marketing or business-related field.
Minimum 5 years marketing experience in Cloud Computing, Networking, Data, Security, or AI industries.
Experience managing channel-focused marketing campaigns targeting SMB and Mid-Market segments, including use of discretionary funding programs.
Fluency in English and ability to work in a hybrid work setting with travel as needed.
Experienced in developing outcome-oriented relationships with partners, particularly through channel sales and marketing programs.
Strong understanding of marketing metrics such as pipeline generation, channel satisfaction, and funds utilization in technology sectors.
Capable of working effectively across matrix organizations and virtual teams, managing multiple products and ambiguous situations.