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Tier-1 brand, metro location, and mid-level generalist MarTech role increase competitive density.
Marketing automation and Marketo expertise are transferable across industries but require marketing domain experience.
Mandated 3+ years, required Marketo expertise and technical email skills create strict shortlisting filters.
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Own end-to-end production and delivery of email demand generation, lead nurturing, and conversion campaigns using Marketo.
Build, test, launch, and optimize complex email and nurture campaigns including A/B testing and quality control.
Identify and resolve marketing automation infrastructure gaps collaborating cross-functionally; maintain libraries and reporting for campaign effectiveness.
3+ years experience in email marketing within digital marketing or marketing operations.
Proficient in marketing automation tools, specifically Marketo is mandatory.
Strong analytical skills with understanding of HTML and CSS for email and web.
Ability to manage multiple stakeholders, projects, and work cross-functionally in a global environment.
Experienced in managing marketing automation at scale and skilled in technical and operational optimization of email campaigns.
Detail-oriented with strong project management skills to handle complex campaigns and cross-team dependencies.
Comfortable working in ambiguous environments, proactive in identifying process improvements and testing opportunities.