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Strong brand, metro location, and mid-level generalist marketing role increase applicant competition.
Marketing automation skills and CDP experience are transferable across industries, so candidate fit is broadly transferable.
Explicit 3–5 year requirement, CDP and orchestration experience, and QA expectations create moderate filtering.
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Design, build, and optimize multi-channel customer journeys via CDP-driven orchestration covering Email, SMS/WhatsApp, Push, and In-App channels.
Own end-to-end campaign execution including requirements gathering, deployment, monitoring, and optimization using A/B and multivariate testing.
Perform quality assurance including pre-flight rendering checks, link/tracking validation, data segment verification, compliance checks, and support automation of QA processes.
3 - 5 years of experience in marketing automation, CRM execution, or digital campaign operations.
Working knowledge of Customer Data Platforms (CDPs) and audience segmentation.
Experience with multi-channel journey orchestration tools and QA processes (rendering validation, link testing, personalization checks).
Basic understanding of deliverability and marketing compliance requirements.
Experienced in managing multi-channel marketing automation workflows in a fast-paced, global environment with multiple concurrent tasks.
Analytically strong with structured problem-solving skills and attention to detail, able to implement test-and-learn approaches for campaign optimization.
Familiarity or exposure to QA automation and workflow scripting to support scalable quality controls and defect reduction.