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Popular generalist digital marketing role with broad skillset increases applicant competition.
Google Ads, SEO and GTM skills are highly transferable across industries.
Explicit 2-4 years and specific PPC/GTM skill requirements create moderately strict shortlisting.
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Manage and optimize paid advertising campaigns on platforms including Google Ads, Bing, Facebook, and Instagram for internal company websites.
Handle daily account management of PPC accounts, keyword bids, audience building for re-marketing/retargeting, and display network placements.
Monitor web analytics dashboards and generate campaign reports using data-driven insights to inform marketing strategies.
Bachelor’s Degree in Advertising or Marketing required.
2-4 years of experience in Digital Marketing, specifically managing SEO, PPC, Google Ads, and social media platforms.
Strong knowledge of Google Tag Manager for conversion tracking across multiple marketing platforms.
Proficiency in Microsoft Excel for campaign reporting.
Experienced in managing multi-platform digital advertising campaigns with hands-on skills in campaign creation and optimization.
Comfortable working with data-driven marketing analytics and reporting tools to track campaign performance.
Familiar with current trends and best practices in online marketing across search engines and social platforms.