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Strong employer brand but senior non-metro and niche distributor-activation reduces applicant pressure to medium.
Requires sector-specific distributor/channel and mechanic-network experience, limiting cross-industry transferability.
Mandatory 8–12 years and specific distributor/channel activation experience make shortlisting strict.
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Lead and implement area activation strategies in North East India through key marketing programs targeting mechanics, fleet owners, consumers, and influencers to drive product demand and advocacy.
Supervise and train Key Activation Executives and DSR/FMRs to scale brand story and activity implementation in coordination with distributors and sales teams.
Plan and organize distributor area activities including Garage Meets, Fleet owner meets, Roadshows, and activation management with 75% travel required.
8 to 12 years of experience in sales management through distributors, sales promotion, business development, third-party people management, and team leadership.
University graduate in any field; preferred degrees include BE/B.Tech, B.Sc, or MBA.
Location: North East India - Guwahati; onsite work required, up to 75% travel.
Work Experience Required: 8 to 12 years in relevant domains as above.
Experienced in managing complex sales through distributor networks and franchise workshops in the automotive or lubricant sector.
Strong operational focus on executing targeted regional marketing and activation programs with measurable growth impact.
Proven ability to train and lead sales and activation teams while coordinating with multiple stakeholders including distributors and sales teams.