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Common mid-level digital marketing role, remote-friendly, broad skillset, and recognizable employer increases qualified candidate density.
Email CRM, marketing automation, and analytics skills are highly transferable across industries.
Requires 4+ years plus specific automation, email HTML/CSS, and analytics skills, so moderately strict.
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Design, build, and manage automated email and SMS marketing campaigns including audience segmentation and behavior-triggered workflows to drive engagement and lifecycle management.
Maintain campaign dashboards, analyze performance metrics using Excel, Google Analytics, and Domo to provide actionable insights for continuous improvement.
Review and ensure email template branding consistency, optimize campaigns via A/B testing, and recommend technical pivots to improve funnel performance.
4+ years of experience in CRM, Email, or Lifecycle Marketing with demonstrated lifecycle management skills across Email, SMS, and Chatbot channels.
Proficiency in enterprise-level marketing automation platforms; experience with HubSpot, Salesforce, Marketo, or Mailchimp is essential; specific tools like Spotler Activate Pro, Taxi for Email, or SendGrid experience not mandatory.
Expertise in email best practices including HTML/CSS for email and familiarity with rendering tools (Litmus, Email on Acid); strong data segmentation and analytics skills including Excel and Google Analytics.
Exceptional written and verbal English communication skills; able to manage global stakeholder expectations; highly organized project management skills for fast-paced environment.
Strategic thinker with the ability to translate broad marketing vision into detailed campaign plans and experimentation roadmaps (A/B testing).
Experienced in operating within large, cross-functional, and global teams with a strong delivery discipline to manage multiple deadlines independently.
Technically agile marketer comfortable working with CRM and marketing tech ecosystems, leveraging data integration and performance analytics to optimize customer lifecycle engagement.