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Strong consumer media brand, mid-level generalist marketing title, and broad skillset increase applicant competition.
Marketing and campaign skills are transferable, though children/OTT specialization moderately limits cross-industry fit.
Explicit 5-7 year requirement and industry-specific kids/OTT experience raise filter strictness.
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Execute and manage multi-channel promotional campaigns for kids & family brands including Nickelodeon, Sonic, and Nick Jr., ensuring timely delivery of campaign assets.
Drive social media content creation and growth, and support brand solution and ad sales initiatives by producing pitch decks and executing brand-safe client integrations.
Coordinate cross-functionally with PR, media, creative, and ad sales teams to optimize platform promotions, track KPIs and audience engagement, and manage strategic partnerships aligned with brand objectives.
5-7 years of relevant experience in a similar marketing role.
Bachelor's degree required; Post-Graduate Diploma/degree in Marketing, Business, or Communications preferred.
Proven project management skills with ability to handle multiple campaigns and meet deadlines.
Proficiency in data analysis and Microsoft Excel; experience with digital workflows and streaming/OTT platforms mandatory.
Experienced in executing marketing campaigns within children & family entertainment or related digital media sectors.
Skilled in cross-functional collaboration, capable of coordinating among diverse internal teams and external agencies.
Data-driven marketer comfortable leveraging audience insights and performance metrics to refine campaign strategies.