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Strong employer brand, metro location, mid-level generalist growth role with broad UA skills increases candidate competition.
Role demands gaming/mobile app growth experience and ASO, limiting cross-industry transferability.
Explicit 6+ years, mandatory UA/ASO and paid-media expertise enforce strict selection filters.
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Own and execute full-funnel growth and user acquisition strategies including awareness, acquisition, activation, retention, re-engagement, and referrals across paid, earned, and owned channels.
Lead App Store Optimization (ASO) strategy for Android and iOS including keyword research, creatives, conversion optimization, and store experiments.
Plan, launch, and optimize marketing campaigns across Google, Meta, gaming ad networks, Reddit, and communities while managing budgets and external agencies to maximize performance and scale acquisition.
6+ years of experience in growth marketing, user acquisition, and/or performance marketing.
Hands-on expertise with ASO (App Store & Google Play) and mobile growth strategies.
Proven experience scaling paid acquisition campaigns using platforms like Google Ads and Meta Ads with measurable business impact.
Experience with performance metrics such as CAC, LTV, ROAS, retention, and analytical tools to optimize marketing funnels.
Experienced in high-growth startup environments, preferably in mobile gaming, consumer apps, or interactive entertainment sectors.
Data-driven and ROI-focused marketer with proven ability to build and scale high-performing acquisition engines.
Skilled in cross-functional collaboration with product, data, and creative teams, and managing multiple marketing channels and partners effectively.