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Metro mid-level influencer role at funded consumer startup with broad skills attracts many qualified applicants.
Specialized creator marketing experience favors consumer brands, limiting transferability to unrelated industries.
Explicit 5-8 years, leadership, and 100+ influencer scale requirements make shortlisting highly selective.
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Lead and scale the influencer marketing team to drive creator partnerships and execute monthly influencer campaigns across platforms like Instagram and YouTube.
Own end-to-end influencer strategy, including influencer onboarding, negotiation, relationship management, and ensuring campaigns meet business objectives such as awareness and engagement.
Analyze influencer campaign performance using key metrics (e.g., CPV, CPC, CTR) and optimize creator selection and content quality in collaboration with Growth and Performance Marketing teams.
5-8+ years of experience in Influencer Marketing, Creator Partnerships, or Brand Marketing.
Proven experience managing campaigns involving 100+ influencers/creators per month.
Experience leading and mentoring marketing teams.
Preferred industry experience in Beauty & Personal Care, Cosmetics, Skincare, Haircare, Wellness, FMCG, or Home Care brands.
Demonstrates strong leadership ability to manage and scale a high-velocity influencer marketing team.
Experienced in handling large-scale influencer campaigns with a data-driven approach to measure ROI and optimize performance.
Knowledgeable in influencer economics, content performance metrics, and integration of paid media with organic creator content.