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Mid-level metro brand role, broad multi-channel requirements and common five-year experience increase candidate competition.
Brand-specific experience and multi-channel campaign skills moderately restrict cross-industry transferability.
MBA, mandatory five years brand experience, leadership requirement and degree verification increase shortlisting strictness.
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Own end-to-end execution of brand marketing campaigns across multiple channels including TV, Radio, Digital, Print, and Paid Social to meet brand targets.
Develop and manage brand marketing strategies, budgets, and partnerships to broaden brand reach and maintain brand integrity.
Manage and supervise junior marketing staff and external agencies, ensuring campaign alignment with business goals and budget adherence.
MBA or Master’s Degree in Marketing from an accredited university (completed and verified prior to start).
Minimum 5 years combined experience in brand management or integrated marketing.
At least 3 years of people leadership experience.
Proficiency in MS Word, PowerPoint, and Excel.
Experienced in managing multi-channel brand marketing campaigns with measurable impact.
Capable of strategic planning, operational budget management, and supervising teams and external agencies.
Adept at collaborating across internal departments and external partners to align brand strategies and campaigns.