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Generalist digital marketing role with broad skillset and international targeting increases candidate competition.
Core digital marketing skills are broadly transferable across industries.
Moderate skill and channel requirements but no explicit years or certification makes shortlisting moderately strict.
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Manage and improve online marketing content and brand image across US, UK, EU, and Canadian markets.
Generate qualified leads through online channels including market research, email, networking, and webinars.
Maintain and develop relationships with key contacts in customer organizations to support account growth and new opportunities.
Education: Undergraduate degree in B.B.A/B.M.S in Management or Postgraduate degree like MBA/PGDM in IT, International Business, or Marketing.
Skills: Keyword analysis, competitive analysis, basic knowledge of web technologies and social media.
Experience: Not explicitly mentioned in the JD.
Excellent oral and written communication skills.
Experienced in digital marketing with direct responsibility for lead generation and customer relationship management in international markets.
Demonstrates ability to meet and exceed measurable performance goals.
Strong analytical skills related to keyword and competitive analysis and comfortable working with online marketing tools and platforms.