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Generalist social-media role with no experience listed and broad skill requirements, so applicant density is medium.
Social media and ads skills are easily transferable across industries, so background sensitivity is low.
Skills-required (Meta/Google Ads) but no years or certifications specified, implying moderate shortlisting strictness.
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Plan, execute, and optimize marketing campaigns on social media platforms, including consumer life cycle campaigns to increase associate partners.
Collaborate with design and performance marketing teams to manage campaigns across the portal and track performance regularly.
Own management and creation of all social media accounts for the organization.
Knowledge of Meta and Google Ads platforms is mandatory.
Excellent written, verbal, and executive communication skills required.
Educational qualification: Any Graduate (UG or PG).
Work Experience Required: Not explicitly mentioned in the JD.
Experience or background in EdTech domain is advantageous but not mandatory.
Strong content creation skills, with an eye for illustrations and visual presentation.
Ability to work cross-functionally with design and marketing teams to drive campaign success and optimize performance.