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Common mid-level marketing title, metro location, broad skills, and 3–6 year experience band increase competition.
Role favors B2B SaaS and enterprise marketing experience, but core digital skills remain transferable across industries.
Explicit 4–7 years requirement plus B2B SaaS demand-generation and ABM experience creates moderate filtering.
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Lead and execute digital marketing and demand generation campaigns focused on enterprise B2B SaaS customers, targeting HR, L&D, sales enablement, and business executives.
Own and optimize the AscentPath website, SEO, performance marketing (Google Ads, LinkedIn Ads, etc.), email marketing, and marketing automation to improve lead conversion and pipeline growth.
Plan and promote webinars, events, and content marketing initiatives to build brand awareness, generate qualified leads, and provide actionable analytics to leadership.
Bachelor’s degree in Marketing, Business, Communications, or related field.
4–7 years of hands-on digital marketing experience in B2B SaaS, HRTech, EdTech, AI, or enterprise software.
Proven experience managing demand generation and digital campaigns, SEO, SEM, email marketing, and marketing automation.
Location: Pune, India (Onsite or local presence required).
Experience marketing AI-powered learning platforms, Learning Management Systems (LMS), Learning Experience Platforms (LXP), or enterprise SaaS products suited for HR and workforce development.
Strong operational ownership of end-to-end digital campaigns including paid media, content creation, website SEO, email nurture, and event marketing, with capability to deliver measurable lead generation KPIs.
Data-driven decision maker comfortable with analytics tools (Google Analytics, CRM dashboards, marketing automation platforms) to optimize performance and demonstrate ROI.