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Metro-based mid-level B2B email marketing role with common ESP toolset yields moderate applicant competition.
Email marketing and database skills transfer across industries, though IT services B2B experience is preferred.
Explicit 5–8 years requirement and specific ESP, database, and deliverability skills make filtering strict.
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Manage B2B email marketing campaigns across multiple IT service lines, including creation of email templates and execution using various ESP platforms.
Build and maintain accurate, validated prospect databases and perform regular data quality checks to ensure campaign effectiveness.
Track and report campaign performance metrics such as open and click rates to management, and collaborate on improving campaign strategies.
Bachelor’s degree required.
5–8 years of experience in email marketing, database management, and campaign execution.
Proficiency with email marketing platforms such as Mailchimp, Elastic Email, Sendinblue, ActiveCampaign and data validation tools like Apollo.io, ZoomInfo, LinkedIn Sales Navigator.
Strong written and verbal communication skills in English.
Experienced in B2B email marketing focused on IT services with a proven track record in campaign optimization and lead engagement.
Detail-oriented in database management and capable of maintaining high data quality for improved campaign results.
A data-driven operator comfortable with multi-platform ESP tools and cross-team collaboration to drive business development and marketing initiatives.