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Common mid-level marketing title, metro location, broad skillset, and 4–7 years experience increase applicant competition.
Role emphasizes B2B SaaS, ABM, and product-marketing knowledge, moderately limiting cross-industry transferability.
Explicit 4–7 years B2B SaaS demand-generation requirement and tooling experience imply medium strictness.
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Own and execute end-to-end digital marketing strategy for Testily, focusing on demand generation to build MQLs and support revenue growth.
Manage digital campaigns including SEO, SEM, content marketing, performance marketing, social media, email marketing, and events.
Analyze campaign performance using analytics tools and optimize for lead generation efficiency and marketing ROI.
Bachelor’s degree in Marketing, Business, Communications, or related field.
4–7 years of hands-on digital marketing experience in B2B SaaS, AI, cloud, or enterprise software domain.
Proven expertise in enterprise lead generation and demand generation with independent campaign management.
Location must be Pune, India as specified.
Experienced with marketing AI-powered software or technology products, especially in enterprise SaaS environments.
Data-driven operator with demonstrated success optimizing digital funnels for qualified leads and accountable marketing metrics (MQLs, CPL, ROAS).
Comfortable managing cross-functional collaboration with Product, Sales, and Customer Success teams while operating as an individual contributor.