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Tier-1 brand, metro location, mid-level generalist analytics role, and common skills raise competition significantly.
Core analytics skills are transferable, but pharma measurement and omnichannel datasets increase domain specificity.
Explicit 4–6 years plus mandatory SQL, Snowflake, Tableau and measurement skills increase screening rigor.
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Design, develop, and refresh executive-level dashboards to synthesize complex omnichannel marketing data and measure media campaign performance.
Generate insights from data to provide strategic recommendations, leveraging measurement frameworks such as attribution and test-and-learn analysis.
Lead project delivery ensuring quality, timeliness, and compliance, collaborating with marketing, media, and commercial stakeholders for strategic decision making.
4-6 years of relevant work experience in Pharma Commercial Analytics and dashboard development.
Bachelor's or Master's degree in Information Science, Operations, Management, Statistics, Decision Sciences, Engineering, Life Sciences, Business Analytics, or related field.
Proficient with SQL, Snowflake, Excel, PowerPoint, Tableau; exposure to Python is a plus.
Experience with omnichannel marketing datasets; exposure to pharmaceutical datasets (IQVIA, Symphony, Veeva CRM, Salesforce) preferred.
Demonstrated experience in omnichannel media measurement and cross-channel campaign optimization within pharmaceutical or healthcare sectors.
Ability to translate complex analytical outputs into actionable business insights influencing strategic marketing decisions.
Skilled in managing and delivering analytics projects in a structured, international matrix environment with multiple stakeholders.