





Generalist analytics role with common SQL/Python skills and metro hiring leads to moderate competition.
Skills are transferable across industries, but marketing and MarTech knowledge increases domain specificity.
Many mandatory technical skills (T-SQL, Python, Power BI, predictive modeling) create strict shortlisting.
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Own development of key performance metrics and executive dashboards to monitor marketing campaign performance globally.
Collaborate closely with global marketing teams to gather data requirements and build strong stakeholder relationships.
Support data and analytics needs for customer performance improvement, including customer lifecycle management and predictive modeling.
Degree required: BE/B-Tech or Master’s degree, preferably in marketing or data-related field.
Expertise in T-SQL, stored procedures, RDBMS, data analytics including customer and campaign analytics, and advanced Excel.
Proficiency with analytics tools such as Power BI, Salesforce, Marketo, Python, and predictive analytics methods.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in bridging technical and business teams to implement analytics-based solutions effectively.
Strong command over SQL query writing and optimization with emphasis on marketing and customer data analytics.
Skilled at building trusted relationships with multiple stakeholders and delivering actionable business insights.