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Tier-1 brand, metro location, mid-level generalist growth role with broad channel requirements drives high competition.
Strong preference for mobile gaming, ASO, and UA experience makes background fit sensitivity high.
Explicit 6+ years requirement plus mandatory UA, ASO, and measurable performance experience enforces high shortlisting strictness.
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Own and execute full-funnel growth and user acquisition strategies across awareness, acquisition, activation, retention, re-engagement, and referrals.
Lead App Store Optimization (ASO) strategy including keyword research, creative testing, conversion optimization and store experiments.
Plan, launch, optimize campaigns across multiple platforms and manage marketing budgets, performance metrics, and external partners to maximize scalable customer acquisition and growth.
6+ years of experience in growth marketing, user acquisition, and/or performance marketing.
Hands-on experience with App Store Optimization and scaling paid acquisition campaigns using platforms like Google Ads and Meta Ads.
Strong understanding of full-funnel and lifecycle marketing with proven success in consumer apps, gaming, or entertainment products.
Work Experience Required: 6+ years in relevant marketing roles.
Experienced in high-growth startup environments with background in video games, mobile apps, or interactive entertainment.
Data-driven and ROI-focused with strong analytical skills to optimize performance metrics such as CAC, LTV, ROAS, retention, and churn.
Comfortable managing large or fast-scaling marketing budgets and collaborating cross-functionally with product, data, and creative teams.