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Tier-1 brand plus mid-level generalist marketing role and metro visibility creates high candidate competition.
Kids entertainment, brand-safe and OTT expertise sharply limits cross-industry transferability.
Explicit 5–7 years plus OTT and brand-specific experience increases shortlisting strictness.
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Drive end-to-end rollout of multi-channel promotional campaigns for kids & family media titles like Nickelodeon, Sonic, and Nick Jr.
Create and manage engaging social media content and coordinate with ad sales to develop brand-safe client integrations and sponsorships.
Analyze audience engagement and content performance across digital and OTT platforms to optimize marketing strategies and partnerships.
5-7 years of relevant marketing experience in media or entertainment.
Bachelor's degree required; Post-Graduate Diploma or degree in Marketing, Business, or Communications preferred.
Proficiency in project management and baseline data analysis skills (including Microsoft Excel).
Deep familiarity with digital workflows, streaming/OTT platforms, and current internet culture and trends.
Experienced marketer comfortable managing multiple campaigns and coordinating cross-functional teams in fast-paced environments.
Skilled in leveraging data-driven insights to optimize content performance and refine marketing strategies.
Strong familiarity with kids & family entertainment domain and digital/OTT media platforms.