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Strong brand, Mumbai metro role, and mid-level generalist title increase applicant competition.
Requires specialized qualitative research and client-servicing experience, limiting cross-industry transferability.
Explicit 5–8 years plus mandatory qualitative research and client-servicing skills create strict filters.
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Lead end-to-end qualitative research projects, delivering sophisticated insights for blue chip FMCG, e-Commerce, tech, and auto clients.
Translate human stories into actionable commercial advice influencing marketing strategies using qualitative methods enhanced by AI tools.
Manage and motivate a team to produce high-quality work leveraging modern qualitative research techniques and technology.
Postgraduate degree mandatory.
5 to 8 years hands-on qualitative research experience including moderating focus groups, in-depth interviews, ethnography, and online methodologies.
Experience in consumer/brand/channel research with product testing, usage & attitudes, brand equity, and communication development mandatory.
Prior end-to-end project handling and client servicing experience required. Location: Mumbai.
Experienced in consumer behaviour research preferably in F&B, automotive, and e-commerce sectors.
Strong analytical skills with ability to integrate diverse data sets and identify causal relationships.
Comfortable working with AI-enabled research tools and qualitative dashboarding solutions; capable of leading a team to deliver innovative and insightful outputs.