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Tier-1 brand, metro location, common Account Manager title, and broad qualitative requirements raise competition.
Role requires domain-specific qualitative research and client-servicing experience, limiting cross-industry transferability.
Explicit postgraduate and 5–8 years requirement plus mandatory qualitative and client-servicing skills make shortlisting strict.
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Lead end-to-end qualitative research projects including focus groups, in-depth interviews, ethnography, and online methodologies for blue-chip clients in FMCG, e-Commerce, Tech, Durables, Telecom, and Auto sectors.
Manage client relationships by delivering sophisticated qualitative solutions on consumer, brand, channel, and retail research topics like product testing, usage & attitudes, brand equity, and communication development.
Lead and motivate a research team to ensure high-quality, innovative qualitative insights and utilize new-age tools like AI and qualitative dashboarding where applicable.
Postgraduate degree required.
5 to 8 years of hands-on experience in qualitative research with demonstrable skills in moderating focus groups, in-depth interviews, ethnography, and online methodologies.
Proven experience in handling qualitative research end-to-end and client servicing throughout the project lifecycle.
Work Experience Required: 5 to 8 years in qualitative research; Location: Mumbai.
Experienced in consumer, brand, channel, and retail research with preference for sectors like F&B, Auto, and e-commerce.
Strong analytical skills with ability to synthesize diverse data and draw accurate causal linkages.
Capable of managing teams and client relationships, comfortable with direct client interactions, and open to using innovative research tools including AI-backed solutions.