





Tier-1 employer, generic senior software title, Pune metro, and broad skillset requirements drive high competition.
Specialized Adobe Launch and web analytics skills make the role less transferable across unrelated industries.
Role requires niche Adobe Marketing Cloud/Launch, data governance, and analytics instrumentation expertise, increasing strictness.
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Deploy and maintain scalable web analytics infrastructure, ensuring data quality, availability, privacy compliance, and tag management across global marketing programs.
Manage Adobe Launch integrations, perform rigorous validation and auditing of digital tags in both preproduction and production environments.
Develop and maintain data quality metrics frameworks, internal controls, detailed technical documentation, and support multi-domain personalization and optimization strategy.
Strong experience with Adobe Marketing Cloud technology, specifically Adobe Launch/Data Collection.
Proficient in Javascript and knowledgeable about events-driven data layers for web data capture.
Experience with code validation, tag auditing, troubleshooting analytics implementations across different environments.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in global or enterprise-level digital marketing analytics environments with expertise in data privacy and cookie consent compliance.
Demonstrates strong ownership of data quality governance including dashboard and alert system development.
Capable of creating and maintaining comprehensive technical documentation and communicating complex analytics concepts to non-technical stakeholders.