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Medium — technical product-marketing is a common mid-level role with analytics skills drawing moderate competition.
Medium — product-marketing with analytics is transferable across tech and SaaS, though conservation domain knowledge is beneficial.
Medium — mandatory SQL, analytics tooling, and product-marketing experience create moderate screening filters.
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Own analysis of product usage and adoption data to identify user behavior and drop-off points across ForestCloud tools.
Develop and maintain dashboards and reports tracking adoption, engagement, and growth, communicating insights to product and leadership teams.
Drive data-informed positioning, messaging, and go-to-market strategies, including planning and measuring impact of product launches and campaigns.
Bachelor’s degree with experience in product marketing, product analytics, growth, or a data-focused product role.
Hands-on experience with SQL and product analytics tools such as PostHog, Mixpanel, Amplitude, or Google Analytics 4.
Strong proficiency in data manipulation and interpretation using spreadsheets and analytics to address product-related questions.
Work Experience Required: Not explicitly mentioned in the JD.
Comfortable translating complex technical product data into clear, compelling messages aimed at diverse audiences.
Experienced in agile, cross-functional collaboration with product, engineering, and design teams.
Has domain interest in sustainability, conservation, or climate action to align with organizational mission and user base.