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Tier-1 brand, metro location, mid-level experience and broad marketing program requirements increase competition.
Requires retail banking marketing experience, limiting transferability across industries.
Explicit 6–10 years plus required retail banking marketing experience and project management skills create strict filters.
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Owns end-to-end execution of marketing campaigns in partnership with internal teams to meet business goals.
Implements test strategies, conducts BAU audits, and assesses campaign/channel integrity to mitigate risks.
Manages marketing budget reconciliation, vendor invoice processing, and internal legal/creative campaign approvals.
6-10 years of experience in Marketing within retail banking or financial services industry.
Bachelor's degree required; Master's degree preferred.
Advanced project management skills and experience managing multiple tasks/projects.
Work Experience Required: 6-10 years in relevant marketing and financial services domain.
Experienced in marketing program management with demonstrated ability to collaborate with business partners to drive acquisition growth and customer engagement.
Proficient in decision-making based on analytics and managing risk related to marketing campaigns in regulated financial environments.
Strong organizational, communication, and problem-solving skills, able to handle tight deadlines in a fast-paced team setting.