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Strong employer brand and mid-level analyst title increase competition, while CPG specialization reduces candidate pool.
Analytics skills are transferable but CPG and GBS preference increases domain specificity to medium.
Explicit 6–8 years plus mandatory Alteryx/Tableau/PowerBI skills makes shortlisting strict.
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Drive actionable insights from large quantitative and qualitative datasets to support marketing strategies and consumer understanding.
Own and deliver high-quality analytical outputs for assigned workstreams timely to regional stakeholders.
Generate hypotheses and prioritize solutions using industry research, data modeling, and presentations, including automation via AI and advanced analytics tools.
6-8 years of relevant experience, preferably in Consumer Products or Retail industry domains with exposure to management consulting and/or data analytics for market/business/consumer insights.
Bachelor’s or Post Graduate degree in Marketing, Business, Statistics, or related field; MBA or advanced degree preferred.
Proficiency with analytical and data visualization tools such as Alteryx, Tableau, Power BI, along with strong Microsoft Excel and PowerPoint skills.
Strong communication skills capable of engaging senior stakeholders.
Experienced working with large and complex consumer and market data to derive impactful insights that guide brand growth strategy.
Operates well within team settings with feedback-driven iterative workflows and delivers high-quality, timely analytics to business stakeholders.
Has exposure to AI-based analytic tools and marketing analytics automation, preferably with Food/Beverage industry or Global Business Services experience.