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Strong employer brand, mid-level generalist role in metro with broad content and SEO requirements.
Core content marketing skills are transferable, but B2B HR SaaS domain experience increases role specificity.
Explicit 6–10 years, B2B SaaS content expertise, and mandatory tools (HubSpot, GA, SEO) raise selectivity.
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Own and execute a B2B content marketing strategy aligned to pipeline acceleration, thought leadership, and product launches for a global HR tech SaaS platform.
Manage a multi-format content calendar producing long-form, mid-form, and short-form assets tailored to HR leaders and enterprise buyers across multiple regions.
Analyze content performance using tools like Google Analytics and HubSpot to optimize SEO and campaign effectiveness.
6 to 10 years of experience in B2B SaaS content marketing or related function.
Bachelor's degree in Marketing, Communications, English, Journalism, or a related discipline.
Mandatory skills: B2B content strategy, multi-format content creation, editorial planning, SEO content optimisation, Google Analytics, HubSpot.
Location: Hyderabad, India.
Proven ownership of editorial strategy and ability to deliver measurable content programmes mapped to buyer journeys.
Experience with GTM content alignment supporting product launches and demand generation in a SaaS environment.
Comfortable managing multi-regional content adaptation and collaborative work with cross-functional teams including Product Marketing and Demand Generation.