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Strong brand, mid-level popular creative role in OTT, and broad campaign skills drive high competition.
Role requires OTT and entertainment marketing experience, reducing cross-industry transferability moderately.
Explicit 5–8 years requirement plus portfolio and OTT marketing experience creates high shortlisting strictness.
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Lead creative communication campaigns for OTT content across multiple formats and platforms, ensuring they drive audience awareness, engagement, and viewership.
Oversee creative execution by managing internal teams and external agencies to deliver timely, high-quality promotional materials and campaign assets.
Collaborate cross-functionally with Marketing, Content, Product, PR, Media, Social, and Production teams to align campaign objectives and ensure smooth campaign delivery.
5–8 years of experience in creative communications, entertainment marketing, advertising, brand marketing, or OTT/media marketing.
Proven experience in integrated campaign development across digital, film, social, and brand communications.
Strong understanding of OTT platforms, entertainment marketing, consumer behavior, and digital content ecosystems.
Work Experience Required: 5–8 years (explicitly mentioned).
Experienced in managing multi-format campaigns within fast-paced OTT or entertainment marketing environments.
Skilled in strategic storytelling, translating audience insights and content positioning into compelling campaign narratives.
Demonstrated ability to coordinate multiple stakeholders and manage creative production processes effectively.