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Generalist title, metro location, and broad skillset increase competition.
General local marketing and events skills are transferable across industries, so background sensitivity is low.
No explicit years, certifications, or rigid technical filters, so screening is lenient.
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Manage and execute all marketing and promotional activities for a specific Drishti IAS Centre, including local ATL and BTL campaigns.
Achieve monthly lead generation and student walk-in targets through effective campaign and event execution.
Coordinate closely with the Head Office marketing team for campaign planning, approvals, reporting, and ensure budget and vendor management for cost-effective execution.
Bachelor’s degree in Marketing, Management, or related field; graduates with relevant experience are eligible.
Basic understanding of marketing activities, promotions, event execution, and coordination of ATL & BTL activities is required.
Work Experience Required: Not explicitly mentioned in the JD.
Basic proficiency in MS Office and exposure to social media or CRM tools.
Experience in local marketing campaign execution, ideally within education or competitive exam sectors (UPSC/PCS ecosystem knowledge is a plus).
Ability to manage resources, vendors, and budgets efficiently while maintaining strong stakeholder communication.
Comfortable working independently with some guidance and capable of detailed reporting and performance monitoring.