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Mid-level generalist demand-gen role with broad channel/tool requirements, raising candidate competition.
Skills are transferable across industries but biased toward B2B tech demand-generation experience.
Explicit 4-5 years requirement plus mandatory Google Ads, LinkedIn, and CRM skills.
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Plan, execute, and optimize digital marketing campaigns focused on lead generation and pipeline growth across multiple platforms including LinkedIn, Google Ads, email, and Meta.
Manage inbound enquiry generation using LinkedIn outreach, ZoomInfo prospecting, email campaigns, webinars, and collaborate with content teams for marketing assets.
Track and report campaign performance using analytics tools and support marketing automation, ABM initiatives, while collaborating with sales and leadership for positioning in target domains.
4 to 5 years of relevant experience in Digital Marketing, Demand Generation, Growth Marketing, or Performance Marketing.
Hands-on experience with Google Ads, LinkedIn campaigns, email marketing, Meta campaign optimization, and lead generation tools like ZoomInfo.
Experience with CRM/marketing automation platforms such as HubSpot, Zoho CRM, Salesforce, or Mailchimp.
Strong understanding of B2B marketing for IT services, software development, SaaS, AI, or technology sectors.
Operates effectively in multi-channel digital marketing environments with a focus on measurable lead generation outcomes.
Experienced in coordinating cross-functional teams including content, design, sales, and leadership to align marketing campaigns with business offerings and priorities.
Comfortable working with analytics and automation tools to continuously optimize campaign performance and reporting.