





Popular, generalist social-media role with 5-year mid-level requirement increases candidate competition.
Skills are broadly transferable across industries, minimal domain-specific bias.
Explicit five-year minimum and preferred certifications make shortlisting moderately strict.
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Develop and implement social media strategies aligned with brand goals to increase audience engagement.
Analyze social media performance metrics to optimize content and campaign effectiveness.
Collaborate with marketing, design, and public relations teams to maintain cohesive brand messaging and lead content creation.
Bachelor's degree in Marketing, Communications, or related field; Master's degree is a plus.
Minimum 5 years of experience in social media management with proven successful campaigns.
Certifications in social media or digital marketing (e.g., Hootsuite, Google Analytics) are highly desirable.
Experience in fast-paced agency or corporate environments, preferably tech or consumer goods sectors.
Experienced social media strategist with demonstrated ability to drive engagement and brand visibility.
Proficient in analyzing social media metrics for continuous campaign optimization.
Well-versed in collaborating across functional teams in dynamic, fast-paced environments, especially in tech or consumer goods.