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Tier-1 brand, mid-level experience band, metro context, and broad SFMC skillset increase competition.
SFMC and campaign automation skills transfer across industries, so background fit sensitivity is low.
Explicit 5-7 years and mandatory SFMC, SQL, AMPscript skills and platform ownership raise strictness to high.
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Design, build, and optimize customer lifecycle journeys and automated communication programs using Salesforce Marketing Cloud tools.
Manage end-to-end campaign deployment, including audience segmentation and campaign execution within Salesforce Marketing Cloud.
Own and administer the Salesforce Marketing Cloud platform, maintaining data integrity and optimizing platform performance and governance.
5-7 years of relevant work experience in Salesforce Marketing Cloud or related marketing automation roles.
Technical expertise in Salesforce Marketing Cloud products: Journey Builder, Automation Studio, Email Studio, Mobile Studio, Contact Builder.
Proficiency in SQL, AMPscript, HTML/CSS, API integrations, and email deliverability best practices.
Bachelor's degree in Engineering (IT) or MBA or equivalent.
Experienced in technical development including AMPscript, Server-Side JavaScript (SSJS), and API workflows for marketing automation.
Proven ability to manage complex multi-channel campaigns and audience segmentation with strong analytical skills for performance optimization.
Comfortable collaborating across marketing, product, and technology teams to translate business needs into scalable marketing automation solutions.