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Specialized email automation skills but metro location and known employer increase applicant competition.
Email/channel marketing skills transfer across industries but platform-specific experience creates moderate domain bias.
Explicit years requirements and mandatory platform (Zeta/SFMC) experience make shortlisting highly strict.
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Manage end-to-end execution of B2C email campaigns on Zeta Marketing Platform and Salesforce Marketing Cloud with documented compliance and QA.
Collaborate with data teams and creative agencies to optimize campaign performance using AI-driven insights and automation.
Identify and implement automation and process improvements to enhance scalability and conversion rates.
Bachelor’s degree in any discipline or MBA in Marketing/Digital Marketing with minimum 2 years experience in B2C/B2B email campaigns using Zeta Marketing Platform or Salesforce Marketing Cloud, OR 4+ years hands-on experience executing email campaigns with email service platforms.
Minimum 2 years experience in direct marketing channels such as Email, Direct Mail, SMS, Mobile push/wallet campaigns.
Experience with enterprise email platforms such as PCM/Harmony, Zeta Marketing Platform, or Salesforce Marketing Cloud.
Work timings anchored to US Eastern Time (6:00 AM – 11:30 AM ET) requiring availability for meetings; flexible otherwise.
Experienced in managing direct marketing campaigns with strong skills in marketing automation platforms and data-driven optimizations.
Adept at leveraging AI marketing tools for campaign personalization, testing, and content optimization.
Capable of handling multiple projects with attention to detail and strong analytical capabilities to deliver business insights.