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Tier-1 brand, metro location, mid-level generalist role, and common skillset create high competition.
Digital media skills transfer across industries, though ecommerce/GEM experience favors retail backgrounds.
Explicit 5+ years and required platform/ecommerce experience increase shortlisting rigidity to medium.
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Own end-to-end management of digital media campaigns from briefing through execution and launch, ensuring campaign readiness and adherence to timelines.
Develop and validate integrated media plans and optimize guest experience through landing page strategies to drive awareness, engagement, and conversion.
Lead cross-functional coordination and governance across creative, media setup, and activation; monitor campaign health and resolve execution issues rapidly.
Bachelor's degree in Marketing, Advertising, Business, Economics, Analytics, or related field.
5+ years of experience in digital media, advertising, marketing, campaign management, or media planning.
Strong understanding of digital media ecosystems, including social, programmatic, search, and retail media platforms.
Experience coordinating campaign workflows and timelines across multiple stakeholders.
Experienced in full-funnel digital media planning and campaign lifecycle management with ability to independently make strategic decisions based on performance data.
Familiar with ecommerce, digital merchandising, and guest experience/landing page optimization best practices to enhance conversion outcomes.
Strong cross-functional leadership and communication skills enabling alignment and governance across teams in a fast-paced environment.