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Specialized SFMC/email automation required, strong metro hiring and recognizable employer drive moderate competition.
Marketing automation skills transfer across industries but platform and B2B focus create moderate domain bias.
Mandatory SFMC/email automation experience and explicit years requirement make shortlisting fairly strict.
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Manage end-to-end execution of B2B email campaigns using Salesforce Marketing Cloud with a focus on accuracy, compliance, and documentation.
Collaborate with data teams and creative agencies to optimize campaign performance leveraging AI-driven insights and automation.
Identify and implement automation opportunities and process improvements to enhance scalability and campaign effectiveness.
Bachelor’s degree in any discipline or MBA in Marketing/Digital Marketing with minimum 2 years experience in building and deploying B2B email campaigns in Salesforce Marketing Cloud, OR 4+ years hands-on experience executing email campaigns via an email service platform.
Minimum 2 years experience in direct marketing channels such as Email, Direct Mail, SMS, Mobile push/wallet campaigns.
Proven experience with marketing automation and B2B campaign operations.
Work Timings: 02:00 PM to 11:00 PM IST with availability during 06:00 AM to 11:30 AM Eastern Time for meetings.
Experienced in managing complex B2B email marketing campaigns with a strong analytical and data-driven mindset.
Comfortable working with AI tools for marketing optimization and marketing automation platforms.
Capable of managing multiple projects simultaneously while ensuring quality execution and compliance.