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Strong employer brand, generic mid-level marketing title, metro locations, and mid-level experience requirements increase competition.
Email and marketing automation skills transfer across industries, though financial services compliance and platform experience increase domain specificity.
Explicit platform (ZMP/SFMC) experience, channel experience, and 2/4 year thresholds create highly strict shortlisting filters.
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Manage end-to-end execution of B2C email campaigns on Zeta Marketing Platform and Salesforce Marketing Cloud with full QA, compliance, and documentation adherence.
Collaborate with data teams and creative agencies to optimize campaign performance via AI-driven automation, personalization, and continuous improvement.
Identify and implement automation and process scalability opportunities leveraging AI tools for subject line optimization, A/B testing, and content enhancement.
Bachelor's degree (any discipline) or MBA in Marketing/Digital Marketing plus minimum 2 years experience deploying B2C/B2B email campaigns on Zeta Marketing Platform or Salesforce Marketing Cloud; alternatively 4+ years hands-on experience with email service platforms without degree.
Minimum 2 years Direct Marketing channel experience in Email, Direct Mail, SMS, Mobile push/wallet campaigns.
Experience with marketing automation platforms and enterprise email service platforms such as PCM/Harmony, Zeta Marketing Platform, or Salesforce Marketing Cloud.
Work Timings: Must be available 6:00 AM to 11:30 AM US Eastern Time for cross-region meetings; local flexible schedule otherwise. Work location flexibility within Indian regional hubs with occasional required travel.
Experienced in marketing automation and direct channel marketing with strong operational delivery track record in B2C/B2B email campaigns.
Comfortable leveraging AI and analytics tools to drive continuous campaign optimization and insights for business stakeholders.
Skilled in managing multiple projects with attention to detail and adhering to compliance and documentation standards within complex multi-stakeholder environments.