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Strong employer brand but senior, niche TV programming requirement and specialized skills reduce applicant density significantly.
Role requires deep TV audience measurement and broadcasting experience, making skills largely non-transferable across industries.
Explicit 10 years industry experience and premium MBA/sector-specific skills make hiring filters highly rigid.
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Manage Programming Strategy & Insights for Gujarati Cluster with focus on TV audience measurement data analysis to pivot channel’s content strategy.
Deliver regular and ad-hoc reports on ratings performance, competitor benchmarking, genre trends, and audience segmentation to support programming and ad sales teams.
Translate complex quantitative and qualitative data into actionable business insights impacting content, storytelling, campaigns, and media planning.
MBA from premium B School or PG in Film & TV Production or Degree in Sociology/Psychology/Behavioural Sciences.
10 years of relevant experience in media, broadcasting, or creative agencies, preferably television industry.
Strong proficiency in analyzing TV audience measurement data (e.g., BARC India) and generating insights for programming and sales.
Work Experience Required: 10 years in relevant domain.
Experienced in quantitative and qualitative research methodologies with deep understanding of consumer behavior and audience preferences in television media.
Operates effectively in high-pressure, dynamic content environments with strong stakeholder management and cross-functional collaboration skills.
Demonstrates high ownership and accountability with ability to deliver data-driven, strategic insights that impact content strategy and business outcomes.