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Metro location, generalist content title, and broad skill requirements increase candidate competition.
Content strategy skills are broadly transferable across industries, making background fit relatively low sensitivity.
Flexible 0–2 years requirement but mandatory content, regional-language and AI-tool skills create moderate filters.
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Research emerging internet and social media trends using platforms like Google Trends, Reddit, YouTube, Instagram, and X.
Generate and own content strategies and micro-learning category recommendations using AI tools for script and content creation.
Collaborate with Marketing and Ads teams to develop and execute content initiatives that maximize engagement and business impact.
Bachelor's degree in any discipline.
0–2 years of experience in content strategy, digital media, content research, or related fields; freshers with strong content creation experience also eligible.
Strong proficiency in regional languages and English (written and spoken).
Proficiency with AI content generation tools (ChatGPT, Gemini, Claude, etc.) and digital content creation experience managing personal projects like YouTube channels or Instagram pages.
Has hands-on experience managing personal content projects (YouTube channels, Instagram, blogs) indicating familiarity with digital audience engagement.
Comfortable leveraging AI tools and internet research to generate content ideas and scripts rapidly.
Capable of independently owning end-to-end content projects and collaborating effectively with cross-functional teams to implement content strategies.