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Non-metro location, lesser-known employer and senior level reduce applicant density despite a popular role title.
Social media and content skills are broadly transferable across industries with low domain specificity.
No explicit years or certifications but senior title and multi-brand ownership imply moderate filtering on experience and skills.
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Plan, create, schedule, and publish approximately 13 organic social media posts daily across 13 distinct brands.
Own the full content production process including campaign planning, copywriting, creative coordination, approvals, scheduling, and publishing using AI-supported workflows.
Monitor organic social media metrics and optimize content performance based on data insights to improve reach, engagement, and audience growth.
Experience Required: Not explicitly mentioned in the JD.
Proven ability in managing multiple brand social media accounts with strong copywriting and creative content skills.
Familiarity with social media publishing, scheduling, reporting tools, and AI-supported content creation workflows.
Location: Coimbatore (as per job location mentioned).
Highly organised individual capable of managing a demanding workload of multiple concurrent campaigns and platforms without generic or repetitive output.
Data-driven operator who can translate social media performance data into actionable content improvements.
Experienced in leveraging AI tools within structured workflows to increase content production scale and speed while maintaining brand individuality and quality.