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Strong employer brand and mid-level PR role attract moderate applicant density.
PR skills are transferable but sports focus and measurement expertise raise domain specificity.
Explicit 3–5 year requirement plus sports-specific and measurement skills create moderate filtering.
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Own end-to-end media and narrative management for the sports portfolio, including press release lifecycle, media relations, and event media logistics.
Develop and implement a first-of-its-kind PR measurement framework linking PR activities to business impact, with CXO-level reporting.
Originate and execute high-impact, standalone and event-related PR ideas to generate brand conversations and shift share of voice.
3-5 years of PR/communications experience with exposure to sports, entertainment, or fast-moving consumer brands.
Proven media relationships beyond transactional pitching and experience supporting senior leadership communications.
Agency-side or in-house experience acceptable; agency candidates must demonstrate strong client-side thinking.
Strong communication and writing skills with news judgment; Work Experience Required: 3-5 years.
Experienced professional able to manage complex media relations across sports, business, and entertainment beats with senior stakeholders.
Strategic thinker capable of designing measurement frameworks that quantify PR business impact, suitable for presentation at CXO level.
Creative originator of PR campaigns that combine cultural relevance and brand storytelling beyond standard announcements.