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Popular brand role, metro Pune location, and broad generalist requirements increase candidate competition.
Brand skills are transferable across industries but domain experience is preferred, giving moderate sensitivity.
Explicit 2–3 years and many mandatory marketing skills make shortlisting moderately strict.
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Develop and execute comprehensive brand marketing strategies including online and offline campaigns.
Coordinate cross-functionally with design, social media, SEO, and website teams to maintain brand consistency.
Monitor campaign performance, conduct market research, and generate innovative marketing ideas to support business growth.
2-3 years of work experience in brand management or marketing.
Bachelor's or master's degree in marketing, MBA, Mass Communication, or related field.
Location: Pune with mandatory work from office requirement.
Mandatory skills include brand management, marketing strategy, digital marketing, campaign planning, social media marketing, content strategy, client coordination, and proficiency in MS Office/Google Workspace and AI tools.
Has hands-on experience in managing multi-channel branding campaigns with measurable impact.
Comfortable working in a cross-team environment coordinating design, digital, and client teams.
Experienced in using data from market research and campaign reports to drive strategic brand decisions.
