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Mumbai mid-senior marketing role but TV/GEC specialization reduces broad applicant density.
Requires TV/GEC and viewership-metrics knowledge, limiting easy transfer across industries.
Explicit 7–9 years plus TV/GEC and viewership-metrics experience increases filtering rigor.
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Plan and execute end-to-end launch and sustenance campaigns for TV shows across multiple media including TV, print, OOH, and on-ground.
Translate consumer insights into marketing strategies and track campaign performance with post-launch evaluations and optimization.
Manage show portfolio health by leading sustenance planning, creative refreshes, and integrated solutions within the Colors ecosystem.
7–9 years of experience in Marketing, Brand, Communications, Advertising, or Media.
Bachelor’s or Master’s degree in Marketing or a related discipline.
Experience in 360-degree marketing campaigns spanning TV, Digital, Print, OOH, and PR.
Basic understanding of TV viewership metrics such as GRPs, Reach, and TSV.
Demonstrates strong consumer-first thinking with ability to convert insights into effective marketing plans.
Has high creative sensibility combined with rigorous execution skills across diverse media platforms.
Possesses good knowledge of Hindi General Entertainment Channel (GEC) audience behavior and social media marketing.