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Strong brand, metro location, and generalist senior marketing role drive high competition.
Requires fashion e-commerce and brand-collaboration expertise, limiting cross-industry transferability.
Requires category marketing, e-commerce and leadership experience but lacks explicit years, so medium strictness.
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Own and drive demand generation and brand marketing efforts for HOB (House of Brands) on and off Myntra platform, including search influence, storefront and editorial experience, product recommendations, and brand collaborations.
Manage and own the dedicated HOB marketing budget with clear ROAS and brand equity targets, including social & earned media, celebrity and IP partnerships, and cultural moments creation.
Lead merchandising and sales strategy including pricing, promotions, vendor partnerships, supply chain coordination, and cross-functional collaboration to expand category growth and conversion.
Work Experience Required: Not explicitly mentioned in the JD.
Experience in managing marketing budgets and digital marketing strategies including search, social, and brand collaborations.
Strong vendor management and negotiation experience.
Experience leading teams with defined KPIs and cross-functional partnership skills.
Experienced in omni-channel marketing strategy combining platform demand generation and external brand building.
Skilled in data-driven merchandising, sales strategy, and demand shaping with a focus on HOB portfolio.
Proven leader capable of building and managing high-performing teams and collaborating with multiple internal stakeholders across functions.