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Metro location and mid-senior marketing operations role with common martech skills create moderate applicant competition.
Marketing analytics and common martech tools are transferable across industries, so background fit sensitivity is moderate.
Explicit 8+ years requirement and specific martech stack plus managerial experience make shortlisting highly selective.
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Lead a team of three analysts and specialists to drive marketing campaign and channel performance analysis across multiple data platforms (GA4, Pardot, Salesforce).
Develop and execute a data and analytics roadmap improving ERM’s marketing analytics capabilities, integrations, and reporting cadence for leadership and channel owners.
Shape marketing strategy by delivering actionable insights, predictive modeling, and trend analysis to optimize campaign ROI and guide investment priorities.
Minimum 8 years experience in marketing analytics, data strategy, or marketing operations.
Proficiency in GA4, Pardot (Marketing Cloud Account Engagement), Salesforce, and data visualization tools such as Tableau or Power BI.
Experience managing teams and working with cross-functional stakeholders.
Knowledge and adherence to data privacy laws (e.g., GDPR) and data governance practices.
Experienced in integrating diverse marketing data sources for full-funnel performance insights and operational excellence.
Strategic thinker with a strong technical background capable of building and expanding analytics infrastructure and reporting frameworks.
Skilled communicator with storytelling ability to translate complex data into clear business recommendations influencing senior leadership decisions.