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Mid-level generalist marketing role, metro location, and common SFMC demand make competition high.
B2B email and SFMC campaign skills are transferable across industries but require marketing-specific experience.
Mandatory SFMC/email campaign experience plus explicit years requirement increases shortlisting strictness.
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Manage end-to-end execution of B2B email campaigns within Salesforce Marketing Cloud, ensuring accuracy, quality assurance, and compliance.
Collaborate with data teams and creative agencies to optimize campaigns using AI-driven insights and automation for improved engagement and conversion.
Identify and implement automation and process improvements to scale campaign operations effectively.
Bachelor’s degree or MBA in Marketing/Digital Marketing with minimum 2 years experience in building and deploying B2B email campaigns in Salesforce Marketing Cloud OR 4+ years of hands-on experience executing email campaigns via any email service platform.
Minimum 2 years of direct marketing channel experience including Email, Direct Mail, SMS, or Mobile push campaigns.
Experience with email service platforms such as SFMC, PCM/Harmony, or Zeta Marketing Platform.
Work hours aligned to 02:00 PM – 11:00 PM IST with some overlap to US Eastern Time for meetings.
Experienced in managing B2B campaign operations with strong marketing automation and analytical skills for data-driven optimization.
Proven ability to leverage AI tools (e.g., Salesforce Einstein) to enhance campaign performance and personalization.
Comfortable operating in a flexible schedule aligned with US Eastern Time zones and collaborating with cross-functional teams including data and creative agencies.