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Strong brand, mid-level generalist title, and metro location increase applicant competition significantly.
Marketing automation and enterprise email platform skills transfer across industries but require domain marketing experience.
Explicit years and mandatory platform (ZMP/SFMC) experience create moderately strict screening filters.
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Manage end-to-end execution of email and digital campaigns in Zeta Marketing Platform and Salesforce Marketing Cloud for B2C clients.
Ensure campaign accuracy, QA, compliance, and documentation while collaborating with data and creative teams for seamless delivery.
Leverage AI tools for campaign optimization including subject line testing and content personalization to improve engagement and conversion rates.
Bachelor's degree or MBA in Marketing/Digital Marketing with minimum 2 years experience executing B2C/B2B email campaigns on Zeta Marketing Platform or Salesforce Marketing Cloud, OR 4+ years hands-on email campaign execution experience without degree.
At least 2 years experience in direct marketing channels such as Email, SMS, Direct Mail, Mobile push campaigns.
Experience with enterprise email platforms like PCM/Harmony, Zeta Marketing Platform, or Salesforce Marketing Cloud.
Work timings aligned with US Eastern Time for meetings (06:00 AM – 11:30 AM ET) with flexibility for remaining hours; occasional travel to regional hubs may be required.
Experienced in marketing automation and campaign operations with a strong analytical and process optimization mindset.
Comfortable working in a cross-functional environment collaborating with data teams and creative agencies to drive campaign execution and improvements.
Skilled in leveraging AI tools and data visualization for marketing campaign enhancement and business insights.