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Metro location, broad martech skills, and generalist manager title increase candidate competition.
Marketing analytics and martech platform skills are highly transferable across industries and sectors.
Explicit 8+ years, mandatory martech stack (GA4, Pardot, Salesforce) and team leadership requirement increase strictness.
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Lead a team of three covering campaign performance analysis, channel optimization, and marketing operations to drive actionable insights.
Own integration and harmonization of data from multiple platforms (GA4, Pardot, Salesforce, social & SEO platforms) to enable full-funnel marketing performance measurement and reporting.
Develop and execute a roadmap for improving analytics capabilities, reporting cadence, and data governance compliance to support data-driven marketing strategy and investment decisions.
8+ years of experience in marketing analytics, data strategy, or marketing operations.
Strong proficiency in GA4, Pardot, Salesforce, and data visualization tools like Tableau or Power BI.
Experience managing teams and collaborating with cross-functional stakeholders.
Work Experience Required: 8+ years in relevant marketing analytics or operations roles.
Strategic and hands-on leader skilled in both technical integration of marketing data and translating insights into business recommendations.
Experienced in building and improving data infrastructure, governance, and full-funnel marketing measurement within a martech tech stack.
Comfortable managing and mentoring a small team while collaborating with senior leadership and external agencies across global environments.